2019 ASG AWARDS: Best Social Performance Brand
NOTEWORTHY ASG FINDING: From a social performance perspective – considering the rights of those charged with vehicle manufacture and assembly – MINI demonstrated the best corporate social responsibility initiatives, earning ASG’s Best Social Performance Brand award for 2019. This marks the second year that MINI is recognized by ASG for adopting and implementing progressive corporate social responsibility initiatives that make a difference across its supply chain. ASG’s Study assessed labor policies and practices, as well as environmental commitments of 32 automotive brands with sales in North America, to measure corporate commitments to socially responsible business conduct, and MINI's car lineup outperformed all other brands in 2019.
ASG found the MINI brand to embody the highest level of protection for environmental justice along its production and distribution chain.
MINI assembles vehicles destined for the U.S. market in the UK and the Netherlands, both countries with exceptional labor and environmental protections. While consumers expect to pay a price premium for the build quality of the brand, they are paying for more than just well assembled vehicles, they are paying the real cost to build vehicles with care for the people tasked with vehicle assembly and with care for the global environment. This is a model that has served MINI and BMW, its parent company, well, and is a winning model for corporate social responsibility.
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