ASG’s 2016 brand social performance assessment evaluated vehicle production impacts on the people charged with vehicle manufacture and assembly, with the Mercedes-Benz brand demonstrating the best corporate social responsibility initiatives, earning ASG’s BEST SOCIAL PERFORMANCE BRAND award for 2016.
ASG’s 2016 assessment evaluated 21 core social performance areas that are embodied in the United Nations (UN) Guiding Principles on Business & Human Rights, the UN Global Compact, the UN International Labor Organization's Fundamental Human Rights Conventions, and World Bank Governance Indicators.
Mercedes-Benz assembles the vast majority of its vehicles in Germany, a country that holds high labor and environmental protection standards. Mercedes-Benz also builds the SUV line in their U.S. facility in Alabama, paying higher wages to their U.S. employees than any other automaker, with an average factory hourly wage of $65. While consumers expect to pay a price premium for the luxury brand, they are paying for more than just a luxury vehicle, they are paying the real costs to build vehicles with care for the people tasked with vehicle assembly and with care for the environment.
This is a model of cost-internalization that has served Mercedes-Benz well, and is a true model of corporate social responsibility. In fact, Mercedes-Benz reported the the highest annual volume of cars and SUVs sold in its U.S. history in 2015.
The Automotive Science Group’s 2016 Study found the Mazda brand to embody exceptional environmental, social and economic performance across all 2016 brand offerings, earning Mazda the unique distinction as ASG’s 2016 BEST ALL-AROUND PERFORMANCE BRAND.
Ford’s environmental performance in ASG’s 2016 Study further validates the brand's commitment to corporate social responsibility and environmental protection, earning Ford the unique distinction as ASG’s 2016 BEST ENVIRONMENTAL PERFORMANCE BRAND.
ASG’S 2016 Study found Ford Motor Company to embody exceptional environmental integrity along its production and distribution chains, as well as in the Ford products themselves. In fact, seven Ford models earned recognition in ASG’s 2016 Study, including the Ford Focus Electric, C-MAX Hybrid and Energi, Fiesta, Taurus, Edge, Explorer and Flex.
ASG’ study also found Ford vehicles delivering the best average environmental performance score and lowest forecasted life-cycle carbon emissions across each competitive vehicle class, when compared against other brands in ASG's 2016 Automotive Performance Assessment (API) for North America.
ASG’s environmental performance assessment for the Ford brand identified environmental commitments that exceed industry norms in 2016, as follows:
The Automotive Science Group's 2016 Study found the Dodge brand to hold the best economic performance across all brand offerings for model year 2016, earning the unique distinction as ASG’s 2016 BEST ECONOMIC PERFORMANCE BRAND.
ASG’ study found Dodge vehicles delivering the best average economic performance score and lowest forecasted purchase and operating costs across each competitive vehicle class, when aggregated and compared against other brands in ASG's 2016 Automotive Performance Index.
ASG’s 2016 economic performance assessment shows the abridged life-cycle carrying and operating costs of vehicle ownership across brand offerings, to determine the economic benefits of owning and operating conventional and alternatively powered vehicles. The assessment reveals whether in fact the cost premium paid upfront for fuel-efficient, hybrid, plug-in hybrid electric, and battery electric vehicles ultimately lead to net savings over time when compared to conventional counterparts.
The Dodge brand offerings, which are all built on conventional powertrains for the 2016 model lineup, were found to deliver the best economic value in 2016.